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Attention & Intentionality 4:30PM

March 26 @ 4:30 pm - 6:30 pm

Week 5: Economies of Attention, Gamification, Marketing and Consumer Behavior
• Nord, W. R., & Peter, J. P. (1980). A behavior modification perspective on marketing. The Journal of Marketing, 36-47.
• Davenport, T. H., & Beck, J. C. (2001). The attention economy: Understanding the new currency of business. Harvard Business Press.
• James, F., & English, J. F. (2009). The economy of prestige: Prizes, awards, and the circulation of cultural value. Harvard University Press.
• Franck, G. (2002). The scientific economy of attention: A novel approach to the collective rationality of science. Scientometrics, 55(1), 3-26. Retrieved from https://link.springer.com/article/10.1023/A%3A1016059402618.

Details

Date:
March 26
Time:
4:30 pm - 6:30 pm

Venue

IPLAI
3610 McTavish, 2nd floor
Montreal,QuebecH3A 1Y2Canada
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Phone:
514-398-6154